Insight250

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

The importance of market context, categorisation, and the “Lattice of Research”

How diversity is driving value in market research and beyond.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Using non-exec roles, technology, and humour in innovation and leadership

Crispin interviews Dr. Parves Khan, CEO at ESOMAR

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.