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Quantum

Quantum is an insights and design strategy company. Our business thrives on accessing and analysing different types of data sources to gain a deeper understanding of cultures and consumers. We use frameworks and methodologies that are derived from social sciences & business management to deliver a higher degree of clarity to clients and bring them closer to creating better brands, products and business solutions. We have offices in Mumbai, Bangalore, Delhi, Singapore, China, London, Indonesia, Sri Lanka, Bangladesh and fieldwork partners in over 20 countries, globally. We are committed brand partners and have successfully powered several global brands. More at: www.quantumcs.com

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Thea Hatfield

Rhonda Fontaine

Sophia Mobbs

Elizabeth Violaris

Anju Joseph

Moiza Shaikh

Sanaya Sinha

Cianan O’Dowd

Irene Squeo

Jin Chua

Tom Richardson

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NFTs: cartoon monkeys or future of ownership?

6 min read

11 May 2022

in Brand Stories

by Irene Squeo

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

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