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The House of Insights

The House of Insights supports Companies in developing and implementing their Roadmap for a Consumer Insights Strategy. The world of Insights has changed. Marketers expect faster, cheaper and more impactful Insights. But the surroundings in which Insights professionals operate have changed as well. Many more sources of data are available. More suppliers. Marketers running their own DIY research. Within this changing playing field Insights professionals and Insights teams need to take on a different role and anticipate on future developments. Companies more than ever need real game changing solutions given increased and fast changing competition. Technology has changed the ways brands, retailers and consumers interact. This leads to even more digitalized consumer journeys, channel abundance and an even bigger need for Insight professionals who can provide an overview and guidance.

30 November 2022

How to exploit external data sources for consumer understanding