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Ahmed Fouad

Ahmed is a marketing research analyst focusing primarily on quantitative research. Throughout more than 18 years of experience, he held different roles at research agencies and corporate research departments. His experience extends to several countries, business sectors and research types. While working on the client side, he got an opportunity to be part of the customer experience department to support its mission of offering a memorable experience.          He holds Insights Professional Certification (IPC) from the Insights Association, BA in business administration, a diploma in applied statistics in the opinion research major, and advanced analytic techniques badge from University of Georgia. In addition to his practical experience, he designs and delivers training in marketing research topics. Furthermore, he shares his thoughts and professional practices through articles. He is also the winner of the 2023 Insight250 award. 

26 February

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.


6 April 2023
in General

Reaching high confidence of research results through mixed methods


30 March 2023
in General

Reaching high confidence of research results through mixed methods


22 June 2022

How to be a respondent-centric researcher?


15 June 2022

How to be a respondent-centric researcher?