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Ahmed Fouad

Customer Insights Lead at Qoyod

Ahmed is a certified marketing research analyst focusing primarily on quantitative research. Throughout more than 16 years of experience, he held different roles at research agencies and corporate research departments. His experience extends to several countries, business sectors and research types. While working on the client side, he got an opportunity to be part of the customer experience function to support its mission of offering a memorable experience. He holds Insights Professional Certification (IPC) from the Insights Association, BA in business administration, a diploma in applied statistics in the opinion research major, and Professional Certified Trainer (PCT). In addition to his practical experience; he designs and delivers training about marketing research topics. Furthermore, he shares his thoughts and professional practices through articles.

6 April 2023
in General

Reaching high confidence of research results through mixed methods


30 March 2023
in General

Reaching high confidence of research results through mixed methods


22 June 2022

How to be a respondent-centric researcher?


15 June 2022

How to be a respondent-centric researcher?