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Jo Bowman

Journalist at Freelance
Jo Bowman

A journalist for more than 20 years, Jo wrote for newspapers in Australia before moving to Hong Kong to specialise in business writing with a focus on branding, marketing and research. She has since worked in Italy and the UK as a writer and editorial consultant. Jo has worked with ESOMAR since 2009. jo@rjbmedia.net

Freelance
Series Popular

Why the demise of tracking cookies signals a win for market researchers

5 min read
17 February
in Our Members Stories
by Jo Bowman

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

Series Popular

Human involvement in tech-intensive insights

4 min read
6 February 2023
in Our Members Stories
by Jo Bowman

What can and can't tech do? Some may see stars and others Orion

Series Popular

A threat to the industry?

7 min read
23 January 2023
in Our Members Stories
by Jo Bowman

The internalisation of the insights function

Series Popular

Insights against chaos

7 min read
7 April 2022
in Hot Topics
by Jo Bowman

the Beirut explosion

Series Popular

Climate crisis

7 min read
25 November 2021
in Sustainability Library
by Jo Bowman

Using data and insight to tackle problems for the planet

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