Global Market Research
This report outlines the health and future trends of the global insights industry with a detailed breakdown of the market research sector. It's one of our members' most appreciated perks and it is available for purchase.
Drivers of our $142bn insights industry
4 min readA US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?
A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?
The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?
The Economic Awakening of Latin America
4 min readSteering through Latin America's economic journey in the global insights industry.
What are the forces shaping market research in the Middle East and Africa?
This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.
How are research methods evolving?
5 min readThis excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.