ESOMAR Publications
You're operating in an increasingly complex international market, and being able to leverage insights and analysis that makes sense of new global trends is key to anticipating your next move. That's where these reports and publications come in.
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Insights against chaos
7 min readthe Beirut explosion
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
The turnover left untapped in the past two years, may well haunt the industry for longer.
Positive regional growth, but sufficient?