A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?
There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Business intelligence platforms in a market research world