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Jon Puleston

Vice-President Innovation Profiles Division at Kantar

Jon Puleston serves as Vice President of Innovation for Kantar's Profiles Division. In this role, he heads QuestionArts, an international team specializing in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. Additionally, he serves as a consultant on survey design best practice to companies around the world.

Over the last few years he and his team have won multiple awards for their ground breaking research on research exploring survey design methodology and in particular for their work in the field of gamification of research, survey optimization and prediction science.

ESOMAR Corporate Member Kantar
21 November 2023

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "

2 December 2021

Asking the world a question