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Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Lisa Wilding-Brown brings nearly 20 years of industry knowledge to the ESOMAR Council, with extensive experience in sampling, survey design, panel development, research field management, mobile optimization, and data quality.

As an avid ResTech thought leader, Lisa has served on the board for both the MMRA and UTA's Master of Science in Marketing Research, and she is an active contributor to WIRexec, the Women-in-Research mentorship program, the Insightes Association and the Global Research Business Network.

In her role as Chief Executive Officer of InnovateMR, Lisa works with the team to build the industry's most powerful and intuitive research tools, celebrate a culture of inclusivity, and continue the team's uncompromising dedication to delivering high quality insights to amazing clients. She also spear-heads the firm's new insights product collection, the Vision Suite™, working to bring faster and more reliable answers to businesses worldwide.

ESOMAR Council Member InnovateMR

Featured Series

Rising cost of market research professionals: skill shortage or rising inflation?

4 min read

17 July

in General

by Lisa Wilding-Brown

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

Series Popular

…What now? Pricing insights

9 min read

17 January 2022

in Hot Topics

by Cristina Buerbaum, Lisa Wilding-Brown

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.