ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.
Teamwork makes the dream work!
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
Kim Smouter finds out about the supply ecosystem in market research
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.