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Neema Gupta

Research Manager at BBC Media Action
neema gupta

Neema Gupta is a Research Manager working with BBC Media Action India. She has worked in the sector for 8+ yrs with multiple agencies like Kantar, IFMR LEAD etc.

She is currently leading research for the PRIDE Project, a programme designed to change the perception of waste pickers among the target audiences.

Her favourite thing about research is going to the field and immersing herself in the experience of engaging with target audiences.

BBC Media Action
Series Popular

Helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

7 min read
3 May 2023
in Brand Stories
by Varinder Kaur Gambhir, Neema Gupta, Sonal T Chaudhuri

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Series Popular

Journey from 'Invisible to Invaluable’: Part 1

5 min read
2 May 2023
in Brand Stories
by Varinder Kaur Gambhir, Neema Gupta, Sonal T Chaudhuri

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

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