Philippe Guilbert

Philippe is the former Managing Director of Toluna France and Senior Vice President Quality of the Group. He is now a consultant in research methodology for companies and SYNTEC Conseil, and contributes to the dissemination of rules, standards and best practices in the industry through conferences, academic courses and articles, including his "Did you know?" section on the French website MRNews.

In the 1980s, he developed advanced statistics, survey methodologies and new marketing approaches in research agencies. Then in the 90s, he initiated the survey digitisation by launching an international panel of Internet users, the web audience measurement and the sampling/questionnaire adaptation to the Internet. In 2007, he joined Toluna, a French start-up, to bring his methodological expertise and make it the world's #2 online panel and survey solution. 

Philippe is a member of the ESOMAR Professional Standards Committee since 2014.