Robert Heeg

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”