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Lilas Ajaluni

Market Intelligence Analyst at ESOMAR

Lilas is Italian with Syrian origins and studied Economics and Finance in Padova and did an internship next to her studies at Generali. She was, amongst other activities, responsible for qualitative and quantitative data research, its visualisation, simulation models, and preparing data for presentations to internal and external stakeholders. 

She got married and immediately after moved to the Netherlands in December 2021, and worked as Strategy Analyst at Varian for 6 months.

She joined ESOMAR in March 2023, where since then, she has been responsible for developing the different reports and studies regularly published by ESOMAR’s Intelligence Unit and aggregating materials (such as bundles of academic articles, case studies and videos), internal and/or external, that support the role of ESOMAR as a thought leader that represents the data, analytics and insights industry.

21 May

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

30 April
in General

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

9 April
in General

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

20 March
in General

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

17 January
in General

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

18 December 2023

A favourable wind crosses the region.

29 November 2023
in General

The post-pandemic recovery is in its fifth gear.

10 November 2023

With industry's growth on the rise, some countries are struggling to keep pace.

6 November 2023

AI is fast becoming a driving force in the market research and insights industry.

17 October 2023
in General

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

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