Lilas is Italian with Syrian origins and studied Economics and Finance in Padova and did an internship next to her studies at Generali. She was, amongst other activities, responsible for qualitative and quantitative data research, its visualisation, simulation models, and preparing data for presentations to internal and external stakeholders.
She got married and immediately after moved to the Netherlands in December 2021, and worked as Strategy Analyst at Varian for 6 months.
She joined ESOMAR in March 2023, where since then, she has been responsible for developing the different reports and studies regularly published by ESOMAR’s Intelligence Unit and aggregating materials (such as bundles of academic articles, case studies and videos), internal and/or external, that support the role of ESOMAR as a thought leader that represents the data, analytics and insights industry.
Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.
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