CEO of Datum International, President of APEIM (Peruvian Association of Market Research), and ESOMAR representative in Peru and Latin America Ambassador.
Urpi is also Board member of WIN and Executive Member of the Global Research Business Network (GRBN). MBA from Universidad del Pacífico, with more than 25 years of experience in marketing, communication and market research. She taught (for ten years) Market Research in post-graduate programs at Universidad del Pacífico and other local universities. Speaker at national and international events such as ESOMAR, TalkIN, IIeX, CIIM, among others. Urpi is a collaborator for several magazines and publications aiming to influence and contribute to the transformation of the insights and analytics business community.
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