How AI Can Be Your Research Sidekick
AdvertorialFeeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.
Are you an insights professional drowning in data, deadlines, and demands for faster, more impactful research? You're not alone. Stakeholders want more, budgets are tighter, and the traditional insights process simply needs too much of your scarce time. But what if you had a secret weapon, a supercharged research assistant to help you address these challenges head on? This is where Artificial Intelligence (AI) comes in.
And no, it's not just hype. AI is revolutionizing how we gather, analyze, and interpret consumer insights. In fact, a recent Harvard Business School study showed that generative AI can boost worker performance by up to 40%. From freely available generative AI tools such as ChatGPT and Google Gemini to AI co-pilots fully integrated into research platforms, read on to learn how AI can become your indispensable research sidekick.
Getting the Most Out of Free AI Tools
Insights professionals don’t need to be experts to start benefiting from AI. Freely available AI tools can provide immediate support across research processes including research design, survey set up, and data analysis.
However, what’s often overlooked is effective prompt writing for the outcome you desire.
To get the most out of an AI tool, you need to speak its language and instruct it to give you the answers you need. Think of it as collaborating with a highly skilled, albeit digital, teammate. For this, you’ll need to become effective at prompt writing within your AI tool; here are a few tips:
● Give your AI a persona: tell it who you want it to be – a CMO, a seasoned researcher, a data analyst – to get more tailored responses.
● Be specific with examples: provide context and details. If you need a research plan, specify the tools and methods available to you.
● Break down complex tasks: guide the AI step-by-step for clearer, more nuanced results.
AI Across Your Research Journey
Once you’ve mastered the prompt writing, you can leverage your free AI too to help you to:
● Design sharper research: refining broad research goals, generating hypotheses, and selecting the most effective methodologies.
● Craft compelling surveys: brainstorming innovative questions, exploring alternative phrasing, and conquering complex questionnaire inputs.
● Analyze complex data: supporting coding, identifying basic patterns, and exploring qualitative data like open-ended responses with ease.
While free AI tools can offer a great starting point for analyzing data, they often fall short when dealing with more complex data analysis and advanced research methodologies as they may produce misleading or incomplete results. For robust and reliable insights from complex data and advanced methodologies, using AI built into specialized platforms is essential.
Working With a Fully Integrated AI Co-Pilot
To ensure that researchers can leverage the power of AI efficiently and confidently, companies like quantilope are developing custom AI capabilities specifically designed to address the unique needs and challenges faced by insights professionals.
For example, quantilope's AI co-pilot, quinn, empowers researchers to execute complex tasks efficiently by automating time-consuming, manual processes directly in the platform. This allows them to focus on higher-level strategy and interpretation, ultimately driving more impactful insights.
quantilope's AI co-pilot, quinn, automates complex research tasks, such as generating impactful charts and reports from advanced methods like Conjoint, MaxDiff, and TURF. With quinn, researchers can instantly create reports that highlight key findings and focus on business implications by simply asking your research questions to quinn. This eliminates the need to manually transfer data between tools, reducing errors and ensuring quality and reliability. Built on top of validated methodologies and robust data analysis modules, quinn acts as a smart assistant, streamlining workflows and freeing researchers to focus on higher-level strategy, interpretation, and business context.
The Future of Insights: Human Expertise + AI Power
AI is not here to replace you, it's here to empower you. It might feel daunting, but by investing the time to embrace AI, you can:
● Boost productivity and creativity: automate tedious tasks and unlock new levels of efficiency.
● Focus on strategic thinking: spend less time on manual labor and more time on what matters most – uncovering impactful insights.
● Enhance your expertise: use AI as a tool to deepen your understanding and make better decisions.
Want to see AI in action and discover how it can revolutionize your research process? Watch our short preview of quinn automatically creating charts and reports using a simple prompt.
Dr. Jannik Meyners
Senior Director of Data Science at quantilopeDr. Jannik Meyners is the Senior Director of Data Science at quantilope where he is leading the automation of advanced methods as well as the application of machine learning and AI within the quantilope platform. Before joining quantilope, Jannik was a consultant for marketing analytics at McKinsey & Company supporting many well-known companies in the application and automation of quantitative marketing methods. Jannik holds a Ph.D. in Marketing Science from the University of Hamburg. His research has been published in leading international journals and has received several awards.
