The opportunities of direct customer relationships

In this 3-part series, we will discuss how businesses can better connect with their customers, build successful direct relationships, and set the stage for growth and long-term, predictable recurring revenue.

1 December 2022

Part one: Leveraging the Direct Customer Relationship Flywheel

8 December 2022

Part Two: Choosing among three models for building direct customer relationships

15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour