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Dirk Huisman

Founder and Chairman at SKIM

Dirk Huisman is the founder and chairman of SKIM Holding. Dirk is a thought leader in advanced market research methodologies, a specialist in conjoint analysis and related methods, and a recognized advocate of these methods in the market research world. In addition to developing SKIM into a leading global insights agency, he was involved in development of market research organizations MOA and ESOMAR, and has published over 30 papers on pricing, choice and decision behavior, means end, product development, future of market research, and conjoint analysis. He is known for his critical viewpoint on the role of market research in business over time. You can contact Dirk at D.Huisman@skimgroup.com

15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour

8 December 2022

Part Two: Choosing among three models for building direct customer relationships

1 December 2022

Part one: Leveraging the Direct Customer Relationship Flywheel