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Mike Mabey

Vice President at SKIM
Mike Mabey

Mike Mabey is VP, SKIM. He focuses on strategy and competition in three areas: consumer journeys, subscription channel behavior and digital commerce. Based in Atlanta, he leads SKIM's global subscription practice. You can contact Mike at m.mabey@skimgroup.com

SKIM
Series Popular

The opportunities of direct customer relationships - Part Three

8 min read
15 December 2022
in Brand Stories
by Dirk Huisman, Mike Mabey

Part Three: Understanding habitual and deliberate consumer decision behaviour

Series Popular

The opportunities of direct customer relationships – Part two

7 min read
8 December 2022
in Brand Stories
by Dirk Huisman, Mike Mabey

Part Two: Choosing among three models for building direct customer relationships

Series Popular

The opportunities of direct customer relationships - Part one

6 min read
1 December 2022
in Brand Stories
by Dirk Huisman, Mike Mabey

Part one: Leveraging the Direct Customer Relationship Flywheel

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