Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.
Oh good. Another article espousing the secrets of persuading young consumers.
The case for replacing occasions with context in your insights development.