Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.
Gen Z blah, blah, blah
5 min readOh good. Another article espousing the secrets of persuading young consumers.
Omni-channel
5 min readNeuroscience breaks through the hype
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
The case for replacing occasions with context in your insights development.
The social media Behavior Equation
5 min readAnatomy of social for 18-25