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Hunter Thurman

President at Alpha-Diver
Hunter Thurman

Hunter Thurman is president of Alpha-Diver, the market research & consulting firm that applies neuroscience to more deeply understand marketplace behavior. The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain consumer behavior in ways proven to help clients drive double-digit brand growth via activation.

Alpha-Diver

Omni-channel

5 min read
19 April
in Innovations
by Hunter Thurman, Mary Mathes

Neuroscience breaks through the hype

Advertorial Popular

Neuroscience in MRX

6 min read
3 April
in Innovations
by Hunter Thurman

Shiny objects vs. insight breakthroughs.

Popular

One shot, one bourbon, one beer… One Vesper Martini with a Smoke Bubble On Top

5 min read
13 February
in Brand Stories
by Hunter Thurman

The case for replacing occasions with context in your insights development.

Popular

The social media Behavior Equation

5 min read
19 January
in Innovations
by Hunter Thurman

Anatomy of social for 18-25

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