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Drshti Strategic Research Services

Drshti was started in December 1994, with the vision of operating as an extended strategic arm for marketing organizations. We provide strategic inputs based on our ability to comprehend socio-cultural expertise and custom built models (as opposed to transplanted or reconfigured models and systems) based on marketing, advertising and research expertise. Our deep understanding of the Indian culture and the evolving Indian has formed the basis for the model that we have created, and the research that we do. Today our research capabilities extend to the Indian subcontinent and South East Asia as well.

28 June 2023

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!

24 May 2023

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

18 July 2022

What is the best research method?

13 April 2022
in General

We are always right!

6 April 2022

Do we need a new vocabulary?

11 March 2022
in General

Keeping it brief

Time negotiation

< 1 min read
7 January 2022
in General

The fine art of time negotiation from the Shobservatory Research Chronicles.

3 December 2021
in General

Enjoy the latest edition of the Shobservatory Research Chronicles.

17 November 2021

(M)advertising testing

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