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Drshti Strategic Research Services

Drshti was started in December 1994, with the vision of operating as an extended strategic arm for marketing organizations. We provide strategic inputs based on our ability to comprehend socio-cultural expertise and custom built models (as opposed to transplanted or reconfigured models and systems) based on marketing, advertising and research expertise. Our deep understanding of the Indian culture and the evolving Indian has formed the basis for the model that we have created, and the research that we do. Today our research capabilities extend to the Indian subcontinent and South East Asia as well.

18 July

What is the best research method?


13 April
in General

We are always right!


6 April

Do we need a new vocabulary?


11 March
in General

Keeping it brief


Time negotiation

< 1 min read
7 January
in General

The fine art of time negotiation from the Shobservatory Research Chronicles.


3 December 2021
in General

Enjoy the latest edition of the Shobservatory Research Chronicles.


17 November 2021

(M)advertising testing


28 October 2021

Pivot to minimalism....?