Home Brand Stories Shobservatory Research Chronicles: Brand Purpose 18 July 2022 Authors Shobha Prasad What is the best research method? Brand Stories < 1 min read < 1 min read share Share SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic. read more Brand Stories share Share Shobha Prasad Director at Drshti Strategic Research Services Shobha Prasad is a career researcher and recreational cartoonist. The former is used to enrich the latter. Shobha can be reached at shobha.p@drshti.com. Website Drshti Strategic Researc... keyboard_arrow_down