Home Brand Stories Shobservatory Research Chronicles: Saving on research 3 October 2022 Authors Shobha Prasad Research budgets Advertising < 1 min read < 1 min read share Share SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic. read more Advertising share Share Shobha Prasad Director at Drshti Strategic Research Services Shobha Prasad is a career researcher and recreational cartoonist. The former is used to enrich the latter. Shobha can be reached at shobha.p@drshti.com. Website Drshti Strategic Researc... keyboard_arrow_down
