On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?
Research budgets
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
We are always right!
Do we need a new vocabulary?
Shobservatory research chronicles: In short!!
< 1 min readKeeping it brief
Time negotiation
< 1 min readThe fine art of time negotiation from the Shobservatory Research Chronicles.
The feedback on reporting
< 1 min readEnjoy the latest edition of the Shobservatory Research Chronicles.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
1
2