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Shobha Prasad

Director at Drshti Strategic Research Services

Shobha Prasad is a career researcher and recreational cartoonist. The former is used to enrich the latter. Shobha can be reached at shobha.p@drshti.com.

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Shobservatory Research Chronicles: Saving on research

< 1 min read

3 October 2022

in Brand Stories

by Shobha Prasad

Research budgets

Shobservatory Research Chronicles: Brand Purpose

< 1 min read

18 July 2022

in Brand Stories

by Shobha Prasad

What is the best research method?

Popular

Shobservatory research chronicles: Product launch

< 1 min read

13 April 2022

in General

by Shobha Prasad

We are always right!

Popular

Shobservatory research chronicles: The home work riddle

< 1 min read

6 April 2022

in Hot Topics

by Shobha Prasad

Do we need a new vocabulary?

Shobservatory research chronicles: In short!!

< 1 min read

11 March 2022

in General

by Shobha Prasad

Keeping it brief

Time negotiation

< 1 min read

7 January 2022

in General

by Shobha Prasad

The fine art of time negotiation from the Shobservatory Research Chronicles.

Popular

The feedback on reporting

< 1 min read

3 December 2021

in General

by Shobha Prasad

Enjoy the latest edition of the Shobservatory Research Chronicles.

Shobservatory Research Chronicles: Madvertising

< 1 min read

17 November 2021

in Brand Stories

by Shobha Prasad

(M)advertising testing

Series Popular

Shobservatory Research Chronicles: Lockdowndiaries

< 1 min read

28 October 2021

in Hot Topics

by Shobha Prasad

Pivot to minimalism....?