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SKIM is a global insights agency helping companies thrive by understanding decision-making. SKIM knows how our changing environment influences decisions for consumers, healthcare and B2B professionals. SKIM adapts research techniques to address this new reality.

15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour

8 December 2022

Part Two: Choosing among three models for building direct customer relationships

1 December 2022

Part one: Leveraging the Direct Customer Relationship Flywheel