Global Data Analytics 2023

The first edition of ESOMAR’s Global Data Analytics is the global analysis of the size and segmentation of the insights industry's evolving data analytics sector.

15 November 2023

The Data Analytics sector continues to propel the insights industry in Europe.

6 December 2023

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

4 January

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

24 January

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

14 February

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

6 March

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

27 March

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

16 April

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

8 May

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.