Global Data Analytics 2023
The first edition of ESOMAR’s Global Data Analytics is the global analysis of the size and segmentation of the insights industry's evolving data analytics sector.
The Data Analytics sector continues to propel the insights industry in Europe.
In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.
The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.
Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.
A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.
The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.
The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.