Global Data Analytics 2023

The first edition of ESOMAR’s Global Data Analytics is the global analysis of the size and segmentation of the insights industry's evolving data analytics sector.

15 November 2023

The Data Analytics sector continues to propel the insights industry in Europe.


6 December 2023

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.


4 January

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.


24 January

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.


14 February

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.