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The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.
A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.
Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.