Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Disclosing weak data is not enough. Jordon Peugh explains why researchers need to challenge sample quality, act on fraud risks and ask whether their data can support the decision at hand.
It’s hard to stand behind your findings when you doubt the data. Ray Poynter explores what clients expect from suppliers, and their own role in protecting research quality and trust.
Knowing your customers is key to growth. Interview a few to create personas that reflect their needs. Use these to refine strategies and products.
What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.