Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Data Quality Clear
8 February
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

6 February
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

18 October 2023
in General

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.