Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.
Going Beyond the ‘Exotic Aisle’…
4 min readEthnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste
The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.