Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Foresight Clear
26 March

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.


19 March

Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste


12 November 2024

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.


13 January 2022

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.