Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Research budgets
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon