Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
Research budgets
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon