Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Advertising Clear
19 July

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


17 November 2021

(M)advertising testing


15 October 2021

Step 1 – The Brand DNA: history, vision and mission to build upon