Respondent Engagement: The Quest for the Holy Grail of Research
AdvertorialRespondent engagement has long been the Market Researcher’s quest for the holy grail.
Article series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online
What's it about?
Respondent engagement has long been the Market Researcher’s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata’s Nancy Brigham, Head of Research at the Dynata Global Centre of Excellence for Research and Data Science, as she details what best-in-class Marketing Research organizations are doing to promote member centricity and introduces the Dynata Quest Award to recognize MRAs consistently demonstrating focus on improving the survey ecosystem for better respondent engagement.
What's in it for me?
Join us to learn how to improve surveys across all projects by understanding:
The three areas of respondent impact that benefit the overall ecosystem
Eight variables that can be changed and improved to positively impact respondent engagement
Who is this for?
Don’t miss this educational webinar designed for Market Research Agencies and Corporate Insights teams seeking to cultivate an optimal respondent survey experience on a consistent basis.
A link to the recorded webinar will be shared with all registrants for future or later viewing.
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Membership fees start at EUR 100 for 12 months
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Nancy Brigham, Ph.D.
VP & Head of Research Science at DynataArticle series
Webinars
- Supercharging Insights Management at Mars
- PepsiCo’s quest for digital insights adoption
- From phone calls to online research
- The Startup Connection: Creating, championing & launching Next-Gen innovation
- Embracing the future
- Guiding digital transformation for insights organisations
- Scaling Insights Faster for Future Success
- Preserving survey integrity
- How to Ensure Data Security while Democratizing Knowledge
- Getting NPD just right
- Why you should ditch overall sentiment
- Respondent Engagement: The Quest for the Holy Grail of Research
- Connecting People with Insights: Collaboration at Scale
- The Truth About Research Transformation
- Raising the bar on quality sample
- Taking tracker analytics online
