Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."
Insight250 Judge Perspectives: Innovation
13 min readThis feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.
The growing impact of AI on Data & Insights
10 min readAlex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.
Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Wrapping up the year with 60 global honours.
Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.