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mTab

mTab is the leading AI-powered Decision Intelligence platform dedicated to helping businesses transform data into actionable insights. Our advanced analytics platform specializes in research data harmonization, visualization, and insight generation, enabling organizations to simplify complexity and drive smarter, faster decisions. Trusted by industry leaders across automotive, entertainment, consumer goods, and more, mTab delivers the tools and expertise to uncover impactful insights to create meaningful business outcomes. Recognized as Market Research Society's "Best Data Solution," mTab is at the forefront of data analytics and insight management. Join us as we continue to transform the way businesses leverage data to fuel their growth, innovation and success.

5 September 2023

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.


25 July 2023

Understanding consumers' emotional connections with a product or brand is increasingly critical


11 July 2023
in General

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.


4 July 2023

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.


27 June 2023

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.


20 June 2023
in General

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


14 June 2023
in General

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.


6 June 2023

Experts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.


16 May 2023
in General

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

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