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mTab

mTab is the leading AI-powered Decision Intelligence platform dedicated to helping businesses transform data into actionable insights. Our advanced analytics platform specializes in research data harmonization, visualization, and insight generation, enabling organizations to simplify complexity and drive smarter, faster decisions. Trusted by industry leaders across automotive, entertainment, consumer goods, and more, mTab delivers the tools and expertise to uncover impactful insights to create meaningful business outcomes. Recognized as Market Research Society's "Best Data Solution," mTab is at the forefront of data analytics and insight management. Join us as we continue to transform the way businesses leverage data to fuel their growth, innovation and success.

25 March
in General

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.


18 March
in General

This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.


11 March
in General

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.


4 March
in General

This edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.


25 February
in General

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.


20 February

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.


11 February
in General

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.


31 January

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.


22 January
in General

This edition features Sheryl Brie, Senior Vice President at Behaviorally, where she leads research on consumer decision-making.


14 January
in General

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

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