1. Home
  2. Organisations

mTab

mTab is the leading AI-powered Decision Intelligence platform dedicated to helping businesses transform data into actionable insights. Our advanced analytics platform specializes in research data harmonization, visualization, and insight generation, enabling organizations to simplify complexity and drive smarter, faster decisions. Trusted by industry leaders across automotive, entertainment, consumer goods, and more, mTab delivers the tools and expertise to uncover impactful insights to create meaningful business outcomes. Recognized as Market Research Society's "Best Data Solution," mTab is at the forefront of data analytics and insight management. Join us as we continue to transform the way businesses leverage data to fuel their growth, innovation and success.

17 November 2023

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.


17 October 2023

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.


10 October 2023

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.


3 October 2023

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.


28 September 2023

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.


21 September 2023
in General

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.


5 September 2023

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.


25 July 2023

Understanding consumers' emotional connections with a product or brand is increasingly critical


11 July 2023
in General

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.

1 2 3 4 5 6 7 8 9 12