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Northstar Research Partners

At Northstar Research Partners, data and analytics are at the heart of what we do. No business can make the best marketing decisions without knowledge of how the market is changing and where it is heading next.

To find you the answers you need to improve your business, our philosophy is built around Fearless Intellect. This drives our curious team to break every mould when researching, to make insight stick through immersive storytelling, and to give you the power to make better informed decisions.

6 September 2023
in General

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

17 August 2023

Supercharge means “to make faster or more powerful.” Supercharge is also the theme for ESOMAR’s 2023 Global Congress, held in Amsterdam 10th-13th of September.

29 March 2023

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

28 March 2023

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

12 January 2023
in Opinions

Stay tuned for another 12 months of valuable and engaging content from our contributors and us

12 May 2022
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

28 April 2022
in Opinions

As valid today as they were in 1916

The power of now

5 min read
23 March 2022

Behavioural Tech-heads: What technology needs to learn from behavioural science

2 February 2022
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

21 January 2022

How brands can cut through the noise and create genuine connections with customers

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