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Ray Poynter

Chair of the Professional Standards Committee at Esomar

Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of Esomar for over 30 years and a fellow of the MRS.

In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS and ESOMAR. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media.

In 2023, Ray was elected President of Esomar.

Esomar

How Can Five Fundamental Principles Guide Your Research?

6 min read

31 March

in Innovations

by Ray Poynter

The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.

Popular

AI Trends and Insights

3 min read

18 March

in Our Members Stories

by Ray Poynter

To capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.

Popular

Navigating Rising Costs and Shifting Modes

7 min read

10 November 2025

in Our Members Stories

by Ray Poynter

Lessons from the Global Prices Study 2025

Series Popular

Two cents on the price of research

5 min read

12 February 2024

in Our Members Stories

by Ray Poynter

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

Series Popular

The evolution of research methods

5 min read

21 November 2023

in Innovations

by Ray Poynter

Over two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.