Consumer behaviour in the era of AI
In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron.
In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully.
We analyze the evolving customer acquisition landscape since the pandemic and anticipate future changes. Additionally, we spotlight the advantages of employing AI in identifying potential customers and share insights into how AI integration has revolutionized the customer acquisition process.
Iliya Hull
Senior Marketing and Community Coordinator at ESOMARIliya is the Senior Marketing and Community coordinator here at ESOMAR. An avid traveller, he enjoys exploring the nooks and crannies of different cultures and when all of that becomes too much, can be found getting lost in the mountains or wiping out in a wave.
Born in Russia, raised in England and now working in the Netherlands, Iliya uses his multicultural background to influence, inspire and inform his marketing role to help create a better connected global ESOMAR community.
