Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Behaviour Clear
18 January

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


14 December 2022

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.


Co-branding

6 min read
7 December 2022

How to combat potential pitfalls using behavioural research


17 November 2022

Taking product development to the next level


4 November 2022

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both


Advertorial Popular
31 October 2022

Do you know how consumers really feel about your brand, communications or category?


21 September 2022

Behavioural science in quantitative research: Part three


14 September 2022

Behavioural science in quantitative research: Part two


7 September 2022

Behavioural science in quantitative research Part 1


24 August 2022

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?


11 July 2022

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.


22 June 2022

How to be a respondent-centric researcher?


15 June 2022

How to be a respondent-centric researcher?


23 May 2022

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.


The power of now

5 min read
23 March 2022

Behavioural Tech-heads: What technology needs to learn from behavioural science


9 March 2022

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.


24 February 2022

Unpacking conflict & tensions across consumers' multiple identities


8 February 2022

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.


21 January 2022

How brands can cut through the noise and create genuine connections with customers


12 November 2021

Facebook’s new parent company name and logo, Meta