Recent Articles

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

Oh good. Another article espousing the secrets of persuading young consumers.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

Anatomy of social for 18-25

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.