a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
Do you know how consumers really feel about your brand, communications or category?
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
Behavioural Tech-heads: What technology needs to learn from behavioural science
New research shows that brands need to focus more than ever on earning people’s trust in how they use data.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
How brands can cut through the noise and create genuine connections with customers
Facebook’s new parent company name and logo, Meta