Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Behaviour Clear
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1 November

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?


26 June

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.


8 June

Oh good. Another article espousing the secrets of persuading young consumers.


1 May

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.


26 April

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.


29 March

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.


28 March

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.


1 February

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


25 January

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


19 January

Anatomy of social for 18-25


18 January

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


14 December 2022

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.


Co-branding

6 min read
7 December 2022

How to combat potential pitfalls using behavioural research


17 November 2022

Taking product development to the next level


4 November 2022

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both


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31 October 2022

Do you know how consumers really feel about your brand, communications or category?


21 September 2022

Behavioural science in quantitative research: Part three


14 September 2022

Behavioural science in quantitative research: Part two


7 September 2022

Behavioural science in quantitative research Part 1


24 August 2022

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

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