ESOMAR LATAM 2025: Insights, Innovation, and Inspiration from the Heart of Peru

5 April

Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.

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ESOMAR on the Road

Earlier this month, the vibrant city of Lima played host to the ESOMAR LATAM Conference 2025—bringing together the insights and analytics community from across Latin America and beyond for two dynamic days of learning, connection, and celebration. Nestled between the Pacific coastline and the Andes, Peru offered not only a breathtaking backdrop for our event but also a cultural richness that made this gathering truly special.

From the very first keynote to the closing remarks, the energy in the room was undeniable. The conference featured a diverse and thought-provoking lineup of talks and presentations covering some of the most relevant topics in our industry today. Sessions ranged from the latest advances in artificial intelligence to the deep cultural nuances shaping consumer behavior in the region. Experts unpacked the role of food in identity, shared innovative case studies on sustainability, and sparked conversations around the evolving role of insights in a rapidly changing world.


One of the standout features of the conference was the sheer diversity of perspectives. We heard from local thought leaders, global experts, and rising stars—all contributing to a mosaic of knowledge that reflected the richness of the Latin American region. The blending of business intelligence with cultural understanding made for a unique and valuable learning experience.

But beyond the content, what truly made this event a success was the sense of community. Attendees repeatedly mentioned how much they appreciated the opportunity to connect with peers, exchange ideas, and explore potential collaborations. Whether over coffee breaks, during workshops, or at our lively networking receptions, new connections were made and old friendships rekindled. For many, it was not just about what they learned, but who they met.

We’d also like to extend a heartfelt thank you to the incredible student volunteers from Universidad del Pacífico, whose enthusiasm, professionalism, and dedication played a huge part in making the event run smoothly. From assisting with logistics to welcoming guests and supporting speakers, their contribution did not go unnoticed. It was inspiring to see the next generation of research and insights professionals in action—and we hope to see many of them again at future ESOMAR events!

Congratulations are also in order for our award winners: the Best Paper Award and the Best Presentation Award were both given to standout projects that exemplified excellence, creativity, and impact in our field. These recognitions are a testament to the high caliber of talent and innovation present in the LATAM region, and we celebrate all who shared their work on stage.

The city of Lima proved to be a spectacular host. Attendees enjoyed delicious Peruvian cuisine, took in the sights of this historic coastal capital, and experienced the warm hospitality that Peru is known for. The blend of local flavour and international insight created a conference atmosphere that was as memorable as it was meaningful.


If our pre-conference article set the stage for what to expect, this follow-up can confidently say: expectations were exceeded. The feedback has been overwhelmingly positive, with delegates praising the quality of the sessions, the smooth organisation, and the unforgettable setting.

As we look ahead to the next regional event, one thing is clear: LATAM is not just keeping up with global trends but helping shape them. Thank you to everyone who joined us in Lima and helped make ESOMAR LATAM 2025 such a success.

Until next time!

Article series

ESOMAR on the Road