Recent Articles

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

Brewing insights and networking at Belgium's CUBE event.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

AI is fast becoming a driving force in the market research and insights industry.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

Key themes and take aways from the "Future of Insights Summit".

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.

The power of marketing and insights to increase consumer understanding.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

The magic of insights has come to an end. As the ESOMAR’s Latin American Conference draws to a close, that magic, instead of vanishing, is being brought home by each and every delegate.

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.