As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
Challenges for insight generation come from within
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Is the eternal risk of complete internalisation real?