Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
Challenges for insight generation come from within
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
Is the eternal risk of complete internalisation real?