Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Client Side Clear
13 March
in General

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

21 February
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

12 February
in General

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

7 February

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

31 January
in General

Challenges for insight generation come from within

10 January
in General

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

13 December 2023
in General

Is the eternal risk of complete internalisation real?