Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
UX in Games to Win in Korea
4 min readAsia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.
Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.
AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.