Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.
Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.
What is synthetic data, how can we use it, and what are the risks?
AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
The c-word
4 min readIs your brand guilty of community-washing?
Crises and community
4 min readDid the pandemic really bring us closer together?
Conscientious costs
4 min readDo people shop ethically when times are hard?