International Jury for the 2025 Insight250 Awards Announced
Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

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- International Jury for the 2025 Insight250 Awards Announced
Today, Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards. The Insight250 Awards champion the profession and connect and celebrate leaders and innovators in market research, consumer insights, and data-driven marketing. For the fifth year running, 250 leaders and innovators will be selected as winners. The past years’ winners can be seen at insight250.com.
The judging panel is an esteemed group of globally recognised industry experts whose vast experience and expertise make them the perfect choice to help select the winners of the 2025 Insight250 Awards. The panel is again chaired by Mark Langsford, CEO of mTab, and Kristin Luck, Founder of WIRe and Managing Partner of Growgetter.
The judges hail from around two dozen different nations and represent leading enterprises, including Google, Pepsi, Meta, Coca-Cola, Procter & Gamble, Netflix, Unilever, Paramount and Samsung, associations like Insights Association, Market Research Society (MRS) and Market Research Society of India, and agencies like Ipsos, Kantar, Opinium, Purple Audacity and Brain Research. This year 14 new judges, including MRS Chairman James Endersby, Pravin Shekar, Sir Martin Sorrell, Vinay Ahuja, Vijay Raj and Dr Liubov Ruchinskaya were added to the panel, joining the likes of IPSOS CEO, Ben Page, Insights Association CEO, Melanie Courtright and MRS’s Jane Frost CBE to deal with the rising number of nominations and to ensure the awards continue to be as diverse and inclusive as possible.
We’re thrilled to have an outstanding panel of judges who once again represent a diversity of expertise and experience from around the world and across our profession. These judges are the backbone of Insight250,” explained Mark Langsfeld, Co-chair of the Insight250. “These professionals are critical to ensuring that there is a fantastic representation of the market research and insights industry's accomplishments, innovation, and advancements. It was important to us to add new judges for 2025 to keep the awards as vibrant as possible.”
Nearly 100 Country Representatives from ESOMAR will again help oversee the nomination and selection process for their nations before the short-listed candidates are provided to the judges. Each judge will serve on a panel for their respective continent to select the honourees from that region.
Insight250 Co-chair Kristin Luck discussed the judging panel, saying: “These experts continue to play a vital role in the Insight250 selection process. Having the ESOMAR Country Representatives oversee nominations in their respective nations ensures that we are reviewing as many leaders and innovators around the globe as possible for consideration so we can celebrate the accomplishments of individuals across our industry and around the globe. It’s fantastic to see so many exceptional insight leaders be part of the Insight250."
The 2025 Insight250 Judges can be seen at Insight250.com/judges and are listed below in alphabetical order (those in bold are newly selected for 2025):
Roland Abold, Managing Director, Infratest, Germany
Seyi Adeoye, CEO, Pierrine Consulting, Nigeria
Vinay Ahuja, VP Customer Strategy, Analytics & Insights, Switzerland
Dangjaithawin Anatachai, COO, INTAGE Thailand, Thailand
Sarah Ashley, EMEA Market Insights, Google, United Kingdom
Paul Baines, Professor, Leicester University, United Kingdom
Nick Baker, Chief Research Officer, Savanta, United Kingdom
Sobia Bashir, Director Insights, Experiences & AI, National University, United States
Walid Benchama, Global Sr. Director, Shopper & Digital Insights, Coca-Cola, United States
Fiona Blades, President & Chief Experience Officer, MESH Experience, United Kingdom
Diego Casaravilla, Managing Partner, Fine Research Latin America, Argentina
Jackie Chan, Head of Research, Business Messaging, Meta, United States
Mitali Chowhan, Director General, Market Research Society of India, India
Justine Clements, Consumer Insights Manager, Samsung, Australia
Tony Costella, Global Consumer & Market Insights Director, Heineken, Netherlands
Melanie Courtright, Chief Executive Officer, Insights Association, United States
Arundati Dandapani,Founder, Generation1.ca, Canada
Sharmila Das, Chairwoman, Purple Audacity, India
James Endersby, Chief Executive Officer, Opinium, United Kingdom
Chris Farquar, Managing Partner, Cimigo, Hong Kong
Caroline Frankum, Global CEO, Profiles Division, Kantar, United Kingdom
Jane Frost, Chief Executive Officer, Market Research Society, United Kingdom
Alejandro Garnica, Independent Consultant, girOscOpio, Mexico
Marianella Ghiggeri, Senior Insights Manager, Netflix, Brazil
Kudazi Guvi, Senior Research & Insights Lead, Standard Bank Group, South Africa
Vesna Hajnsek, Senior CMI Manager, L’OCCITANE Group, Switzerland
Wim Hamaekers, Founder, One Inch Whale, Belgium
Herbert Höckel, Owner & Managing Director, Moweb Research, Germany
Tim Hoskins, President, Quester, United States
Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation, Italy
Hana Huntova, Executive Director, SIMAR, Czech Republic
Ed Keller, CEO & Executive Director, Keller Advisory Group, United States
Umesh Kumar, SVP & Head of International Research, Hansa Research Group, India
Christian Kurtz, SVP, Global Streaming & Corporate Insights, Paramount, United States
Mark Langsfeld, CEO, mTab, United States
Jean-Marc Leger, CEO, Leger, Canada
Cherie Leonard, Senior Director, North America Insights, Colgate-Palmolive, United States
Tony Li, Head of Market Research, South East Asia, Philip Morris International, Hong Kong
Kristin Luck, Managing Partner, Growgetter, United States
Mariela Mociulsky, Chief Executive Officer &Founder, Trendsity, Argentina
Ritanbara Mundrey, Global Head of Innovation & Insights Dairy, Nestle, Switzerland
Eleni Nicholas, Chief Client Officer, Ipsos, United Kingdom
Kate Njoroge, Deputy Director of Client Services, 60 Decibels, Kenya
Stellah Nyagah, Founder, Smart Reja, Kenya
Patricio Pagani, Founder & Lead Puma, Black Puma, Argentina
Ben Page, Chief Executive Officer, Ipsos, United Kingdom
Nina Pascual, Senior Insights & Analytics Business Partner, FrieslandCampina, Singapore
Jennifer Picard, Global Insights Transformation Lead, Opella, France
Andrea Rademeyer, CEO, Ask Afrika, South Africa
Claire Rainey, Head of Insight, Virgin Media O2, United Kingdom
Vijay Raj, Executive Vice President, CMI, Unilever, Singapore
Liubov Ruchinskaya, Head of strategy, Analytics & Consumer Planning, Diageo, Amsterdam
Zoe Ruffels, Global Head of Consumer Insights, Imperial Brands, United Kingdom
Laura Ruvalcaba, CEO, Brain Research, Mexico
Pravin Shekar, Kreator-in-Chief, Krea, India
Sir Martin Sorrell, Founder & Executive Chairman, United Kingdom, S4 Capital
Urpi Torrado, CEO, Datum Internacional, Peru
Grace Yu, Senior Marketing Leader, Research & Insight, ANZ Bank, Australia
Andy Zhao, President. China Market Research Association, China
Nominations for 2025’s Insight250 are open until 31 March 2025 and can be submitted at Insight250.com/nominate. Over 1,000 nominations have already been received! To see past winners or submit a nominee, visit Insight250.com. The Insight250 Winners will be announced in the Summer.
Thank you again to all our esteemed Judges, and don’t forget to make your nominations now at Insight250.com/nominate. Good luck!
Crispin Beale
Chairman at QuMind, CEO at Insight250, Senior Strategic Advisor at mTab, Group President at BehaviorallyCrispin Beale is a marketing, data and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this Crispin held senior marketing and insight roles at BT, Royal Mail Group and Dixons. Crispin originally qualified as a chartered accountant and moved into management consultancy with Coopers & Lybrand (PwC). Crispin has been a Board Director (and Chairman) of the MRS for nearly 20 years and UK ESOMAR Representative for c15 years. As well as being CEO of Insight250, Crispin is currently Group President of Behaviorally with responsibility for the client and commercial teams globally, the Senior Strategic Advisor at mTab and the Chairman of QuMind. Crispin is a passionate advocate for blending human intelligence and technology to deliver innovation and leadership across organisations.
Article series
Insight250
- The importance of business sense in research
- The role of humour in effective leadership
- The importance of ethics
- The importance of disruption in innovation and leadership
- The importance of Disruption in Innovation and Leadership Part 2
- The importance of Diversity & Inclusion
- The impact of colour
- Communicating insight with impact
- Insights on leadership, culture and polling
- The evolution of electric vehicles
- 2022 Top tips (part 1)
- 2022 Top tips (part 2)
- Maximising the potential of data
- The importance of flexible working
- Winners
- The importance of advanced analytics
- Judges for the 2022 Insight250 Awards announced
- The evolution from social listening to digital intelligence
- The Judges' Perspective
- The judge's perspective - part 2
- Insight Climate Collective
- Insights technology
- Understanding employee ownership
- Global insight perspectives
- Top Tips from our Leaders and Innovators
- The Evolution of Insights in the Food & Beverage Market
- The Evolution of Insights in CPG
- Neural Mechanisms Behind Consumer Decision-Making
- Celebrating and Elevating the Insights Industry
- The State of the Insights Industry
- Opportunities, challenges and threats that AI presents
- 2024 Insight250 Winners Announcement
- Connecting Brands and Consumers Through Insights
- The Importance of Human Insight and Attention
- The Elevating Role of Insights with Technology Innovation
- Haleon’s Insight Expert on Consumer Healthcare
- Insight from the Insight250: How AI is Impacting Qualitative Research
- How AI Tech is Doing the ‘Heavy Lifting’ for Insights
- Reviewing the top tips for 2025
- Google's Sarah Ashley on AI and revolutionising insights - Insights from the Insight250
- Beyond BI: The Future of Decision Intelligence for Insight Professionals
- The Advancement & Impact of Insights - An Insight250 Winners Series perspective with David Smith
- International Jury for the 2025 Insight250 Awards Announced