The quietly brewing storm
6 min readConsumer response to the rising cost-of-living crisis in the Gulf countries
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
Downshifting lifestyles
6 min readWhat does this mean for brands?
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow