Ajitha Lakshmi Gopalakrishnan

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.

An insider’s perspective of this integral segment of the insights industry

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.