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Xabier Palacio

Senior Manager at ESOMAR's Intelligence Unit at ESOMAR

Xabier is Senior Manager at ESOMAR's Intelligence Unit and coordinates the production of reports, such as ESOMAR's flagship Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.

Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.

ESOMAR Staff ESOMAR
25 October 2023

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.


17 October 2023
in General

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.


20 September 2023
in General

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.


17 May 2023

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


27 April 2023
in General

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.


26 April 2023
in General

The magic of insights has come to an end. As the ESOMAR’s Latin American Conference draws to a close, that magic, instead of vanishing, is being brought home by each and every delegate.


25 April 2023
in General

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.


24 April 2023
in General

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.


17 April 2023

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019


5 April 2023
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

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