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Xabier Palacio

Head of Intelligence, Advocacy and Standards at ESOMAR

Xabier guides the creation of influential studies, reports, and guidelines at ESOMAR while overseeing the Departments of Professional Standards, Intelligence, and Public Affairs. He leads efforts to provide industry insights, maintain ethical standards, and advocate for the sector’s interests. ESOMAR, a global hub for research, insights, and analytics since 1947, supports over 50,000 professionals and companies worldwide. Under Xabier’s leadership, these departments ensure the industry’s continued growth, fostering collaboration and advocating for responsible practices with regulators and legislators.

Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.

ESOMAR Staff ESOMAR
12 December 2023
in General

Brewing insights and networking at Belgium's CUBE event.


1 December 2023

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.


22 November 2023
in General

Does keeping it in-house pose a threat to research agencies?


2 November 2023

Unlocking AI's true potential while protecting the industry.


31 October 2023

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.


25 October 2023

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.


17 October 2023
in General

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.


20 September 2023
in General

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.


17 May 2023

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


27 April 2023
in General

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

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